b'MEMBER NEWSFire Island Ferries and Ballyhoo Media Team Up to Keep Ridership Costs at BayA t the start of this summer,passengersaboardFireIslandFerriesandFireIslandWaterTaxis saw vibrant new displays ontheirjourney.AspartoftheFerriesand Water Taxis new advertisingprogram,thecampaignsarenotjustbringing public service announce-ments up close to passengersbuttheyarealsooffsettingridershipcostsandmaintenancefeesforthevessels. OneofthefirstcampaignsrunningonthevesselsispromotingNorthwellHealthsSouthShoreUniversityHos-pital,recognizedbytheU.S.NewsasoneofthebestRegionalHospitals. Most recently, Bumble, an onlinedatingandnetworkingapp,launchedanexcitingcampaignwithafocusona younger demographic during the decorative | durable | functionalFourthofJulyweekend.Asweembarkonthisnewadvertis-ingprogramintheFireIslandcom-munity,passengerscanlookforwardtocampaignsfromlocalpartnersandnationalclients,saidHelenRoldan,director of communications andpublicaffairsforBallyhooMedia,theadvertisingarmforthelocalprogram.Thisprogramismeanttonotonlyhelp promote businesses and orga-nizations,butalsotokeepridershipcosts at bay and support additionalmaintenanceforthelocalvessels.USCG-Certied Light-Weight Aluminum PHOTO: BALLYHOO MEDIAHoneycomb Panels for Passenger Ferriesrigidized.com/markets/marine658 Ohio Street | Buffalo, NY 14203 | marine@rigidized.com47 JULY 2024'